Missing the Deer and Hitting the Tree

If you live in rural or even a suburban area of the United States you've probably had an encounter with a deer crossing the road at some point in your life. If you haven't, count your blessings. These beautiful creatures account for quite a few car accidents, mostly from avoidance. 

In business it's the same way. We often encounter obstacles and swerve to avoid them, only to hit another obstacle totally unprepared. It could be a lawsuit, a product failure, or a million other things that we "swerve" to avoid and end up getting side swiped by the proverbial tree. 

Although we can't avoid everything that comes our way it's best to have a concept of "digging the well before you need the water". If you can get a great rate for funding now, get it, even if you don't need it. If there is someone interested in repping your product for free now, do it. If somebody offers you to write an article about your brand try it out.

Don't wait for things to happen to you prepare for them. Either way you'll get hit at some point in your life but by preparing and bracing for impact you can go much further and last much longer than the next guy (or girl).